Need To Know: Top 7 Ideas To Help You Develop Your Personal Job-Search Brand And Get Better Executive Offers

By Kelvin Kaufman, MA” Executive Career Expert

Is there a smarter way to look for a new job?  Absolutely.  In this week’s article you will learn seven market-tested ideas that will enable you to get better job offers in less time.  Knowing these and developing an effective ‘brand’, will differentiate you from the masses and position you as a top-shelf executives.  Here’s how.

1. START WITH KNOWING YOUR NICHE

Never try to be all things to all employers. Ask yourself: What niche in my chosen profession is missing or under-appreciated in the marketplace in general and each prospective employer in particular? Make sure you are able to clarify your unique value proposition.

2. MAKE YOUR MESSAGE STRATEGICALLY DYNAMIC

Anyone can write a resume that sells your experience. Selling your potential to prospective employers, however, is much more difficult. Look for a service provider with writers who have at least a couple of decades of experience who understand this concept when preparing documents for executives.

3. REMEMBER, A GOOD RESUME JUST ISN’T GOOD ENOUGH

If your resume does not demonstrate the areas where you were a successful process architect, strategic thought leader and/or value-added contributor, you will lose out when it comes to short-listing. When you consider opportunity costs, spending a few hundred dollars more on a great, rather than a good, resume is a sound investment strategy that brings exceptional returns.

4. ELOQUENTLY ARTICULATE YOUR PAST ACCOMPLISHMENTS

Stress the more recent over the older ones.  Articulate accomplishments, first by outlining the problem, second by describing your actions, and third by describing the end-result.  Most importantly, remember that your accomplishments have to resonate with prospective employers.  Make them relevant.

5. NEVER COMPETE ON PRICE

Some executives accept lower-paying positions simply to secure employment.  In the long run, this may not be the best thing for your career and may actually reduce your overall earning power.  Instead, compete on your total value including past key performance indicator returns to employers, industry intelligence, exclusive expertise and genuinely unique abilities.

6. OUT-DESIGN AND OUT-INNOVATE YOUR COMPETITION

The future belongs to the agile and the proactive. Research prospective employers and target the ones where you are confident you are needed whether they know it or not. Develop an exploratory yet succinct cover letter directed at top-tier executives spelling out what you can do for them.  In essence, supplement description of your career history with a punchy introduction that is sure to differentiate you from the typical applicants.

7. CONVEY YOUR INTIMATE INDUSTRY KNOWLEDGE

Almost every employer has organizational liabilities, perhaps older technology or processes that confuse customers or end-users. Develop the position of knowing where organic growth and pull-through strategies could bring the most returns. By confidently presenting yourself as a highly resourceful and up-to-date player within your industry, you will consistently be seen as the best contender. Working with Recruiting Firms can also enhance your efforts by matching you with positions that align closely with your goals.

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