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Top 10 Employee Advocacy Software in 2024

In the dynamic landscape of digital marketing and corporate communication, employee advocacy has emerged as a powerful strategy to amplify brand reach and engagement. Leveraging the social networks of employees, organizations can extend their digital footprint and build authentic connections with their audience. To streamline and enhance employee advocacy efforts, businesses turn to specialized software solutions. As of 2024, we bring you a comprehensive list of the top 10 employee advocacy software that are making waves in the industry.

What is Employee Advocacy Software?

Employee Advocacy Software is a tool designed to leverage the social media presence and influence of employees to promote and amplify the brand, culture, and content of a company. It empowers employees to share company-related updates, news, and other content on their personal social media channels, thereby extending the reach of the organization’s messaging.

Best Employee Advocacy Software 2024

1. Sociabble

Sociabble has consistently secured its place as a top-notch employee advocacy platform. With a user-friendly interface and robust features, Sociabble enables organizations to transform their employees into brand advocates seamlessly. The platform provides a centralized hub for content sharing, making it easy for employees to share company updates, industry news, and promotional content across various social media channels. Sociabble’s analytics tools also allow businesses to track the impact of their advocacy campaigns, ensuring a data-driven approach to employee engagement.

2. Hootsuite Amplify

Hootsuite Amplify is an extension of the widely popular Hootsuite social media management tool. This employee advocacy software empowers employees to share curated content through their social networks with just a few clicks. The platform allows organizations to set up targeted campaigns, measure employee engagement, and gain valuable insights into the effectiveness of their advocacy initiatives. With Hootsuite Amplify, businesses can harness the collective social influence of their workforce to build a stronger online presence.

3. RebelMouse

Known for its innovative approach to content distribution, RebelMouse has made its mark in the employee advocacy landscape. The platform curates content from various sources, including company blogs and social media, and provides employees with a streamlined process to share it across their networks. RebelMouse’s emphasis on content discovery and relevance ensures that employees share content that resonates with their audience, fostering genuine connections and brand credibility.

4. Trapit

Trapit stands out for its artificial intelligence-driven content curation capabilities. The platform uses AI algorithms to identify and suggest relevant content for employees to share, optimizing the chances of audience engagement. Trapit’s analytics tools provide organizations with actionable insights, helping them refine their content strategy and maximize the impact of employee advocacy efforts.

5. Ambassify

Ambassify takes a holistic approach to employee advocacy, combining content sharing with employee engagement and feedback. The platform encourages employees to share not only promotional content but also their experiences and insights, creating a more authentic connection with the audience. Ambassify’s gamification features add an element of fun and competition to the advocacy process, driving higher participation rates among employees.

6. Oktopost

Designed with B2B organizations in mind, Oktopost is a comprehensive employee advocacy and social media management platform. Oktopost facilitates the distribution of curated content across various social channels, while also providing tools for lead generation and social listening. The platform’s integration with popular CRM systems ensures a seamless alignment of employee advocacy efforts with broader marketing and sales strategies.

7. PostBeyond

PostBeyond focuses on simplifying the employee advocacy process through an intuitive and user-friendly interface. The platform allows organizations to create a content library that employees can easily access and share from. PostBeyond’s analytics tools provide real-time insights into the impact of advocacy efforts, allowing businesses to adapt and optimize their strategies on the fly.

8. EveryoneSocial

As the name suggests, EveryoneSocial emphasizes inclusivity and encourages every employee to be a social advocate for the brand. The platform offers a centralized space for content sharing and provides tools for employees to personalize and schedule their posts. EveryoneSocial’s emphasis on employee engagement ensures that advocacy efforts go beyond mere content sharing, fostering a sense of community and collaboration within the organization.

9. DrumUp

DrumUp stands out for its content discovery and scheduling capabilities. The platform helps employees discover relevant content from various sources, making it easy to maintain a consistent and diverse social media presence. DrumUp’s scheduling features allow employees to plan their advocacy efforts strategically, ensuring a steady flow of content without overwhelming their networks.

10. Sprinklr

Closing our list is Sprinklr, a comprehensive social media management platform that includes robust employee advocacy features. Sprinklr provides tools for content curation, employee training, and performance analytics. With a focus on scalability, Sprinklr is well-suited for large enterprises looking to orchestrate complex employee advocacy campaigns across diverse teams and geographies.

Key Features of Employee Advocacy Software Include:

Content Sharing: The software allows employees to easily share pre-approved content, such as blog posts, company news, product updates, and marketing materials, across their social media networks.

Employee Engagement: It fosters employee engagement by providing a platform for employees to stay informed about company news, industry trends, and relevant content. This can contribute to a sense of belonging and alignment with the company’s goals.

Compliance and Approval: To maintain brand consistency and adhere to regulatory guidelines, Employee Advocacy Software often includes features for content approval. This ensures that the shared content aligns with the company’s messaging and standards.

Analytics and Tracking: The software typically provides analytics and tracking tools to monitor the impact of employee advocacy efforts. This includes metrics such as reach, engagement, and click-through rates, helping organizations measure the effectiveness of their employee advocacy programs.

Gamification and Incentives: Some platforms incorporate gamification elements to encourage participation. Employees may earn rewards or recognition for their advocacy efforts, creating a positive feedback loop and boosting morale.

Training and Resources: Employee Advocacy Software often includes training modules and resources to educate employees on effective social media practices and guidelines. This ensures that employees are well-informed and confident in sharing content on behalf of the company.

Benefits of Employee Advocacy Software:

Amplified Reach: Leveraging the collective social networks of employees significantly extends the reach of the company’s messages, helping to increase brand visibility and awareness.

Credibility and Authenticity: Content shared by employees is often perceived as more credible and authentic than corporate messaging. This can enhance the trust and credibility of the brand in the eyes of the audience.

Employee Empowerment: Employee advocacy empowers individuals within the organization, giving them a voice and a role in promoting the company. This can boost employee morale and satisfaction.

Recruitment and Talent Acquisition: A strong employee advocacy program can also contribute to attracting top talent. Prospective employees may be influenced by the positive experiences and engagement demonstrated by current employees on social media.


In conclusion, the world of employee advocacy software is evolving rapidly, and these top 10 platforms represent the pinnacle of innovation and effectiveness in 2024. Businesses seeking to leverage the power of employee advocacy should carefully evaluate these solutions based on their unique needs and objectives, ensuring a strategic and impactful approach to building brand advocacy from within.

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